Will this Super Lamb Banana help sell this property?

In a tough property market, it is inevitable that sellers will come up with additional incentives to help sell a property. We’ve seen all sorts from expensive cars to sports tickets included with the sale of a property, but this is the first time we’ve seen a Super Lamb Banana included in a sale!

This intriguing looking ‘animal’ was the original work of Japanese-based artist Taro Chiezo. Commissioned for the Art Transpennine Exhibition of 1998, the sculpture was a controversial, but welcome addition to the public art arena in Liverpool and has become something of a popular symbol of the City of Liverpool.

The property for sale, which includes the Super Lamb Banana, is located in the sought after location of Sandfield Park, West Derby in Liverpool and is 5 bedroom detached house for sale at £599,950.

More pictures (19 in total, of which 16 feature the Super Lamb Banana!) and info on this property can be found here

September 21, 2011 at 11:33 AM Leave a comment

We’re back on TV with our biggest campaign to date

From tomorrow, we’ll be back on your TV with two updated adverts (see below).

Our latest campaign, will include both TV and print advertising, will follow the theme of previous campaigns and highlight our market-leading property mobile apps. The campaign will be the biggest to date by Zoopla.co.uk in terms of both marketing spend and exposure.

Zoopla.co.uk TV advert: “Smarter” September 2011

Zoopla.co.uk TV advert: “Kerching” September 2011

Full press release can be found here and if you’re wondering who is in the advert read this

August 31, 2011 at 10:19 AM Leave a comment

Take a look around Saif al-Islam Gaddafi’s £10m London mansion

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Earlier this year we launched an exciting new tool on Zoopla.co.uk  - the Zoopla Property Archive – the UK’s first online property archive. We launched with over 2 million historic property listings details and have been adding to this ever since.

This is a totally unique feature to Zoopla that will become another essential research tool for house hunters to help them make smarter property decisions.

What this means is that our users can search homes that at one time were for sale or to rent in the last 10 years and pull up the old listing.

Searching through the archive, we’ve unearthed this property in Winnington Close, London, N2 which is reported to be owned by Saif al-Islam Gaddafi’s, Colonel Gaddafi’s son and heir-apparent and former London School of Economics student.

We currently value the property at £9,530,444.

What does the archive tell us about the property?

  • Previously listed for sale on 1st Jul 2009 for £12,500,000
  • It was then listed for rent on 14th May 2010 £9,500 pw
  • It is a 7 bedroom property over 7,500 sq ft
  • Features “stunning” entertaining space including a home cinema room, a swimming pool and a sauna

Here is the historic property for sale listing and rental listing.

More about the Zoopla Property Archive

We believe that one of the key benefits of the web is its ability to make useful information free and easily accessible to everyone. Whilst historic house prices paid have been available online for some time (you can find every record since 1995 on Zoopla.co.uk), the ability to match these to photos and descriptions of the property at that time it was for sale or to rent hasn’t been possible…until now.

The unique property archive covers properties that have been on the market for either sale or rent at some point in the 10 years.

What will an archived record show?

  • the historic for sale or to rent asking price of a property
  • the date it was last listed on the market
  • images of the property at the time it was last listed for sale or to rent
  • a description of the property at that point in time
  • access to the sold prices of the property, if sold

Where can I find an archived listing?

Historic listings can be found in the ‘Current Values’ section of the Zoopla.co.uk website and are clearly marked with an ‘H’ to indicate a historic listing record is available.

As always, please feel free to share and use this information, all we ask is that you credit the source as Zoopla.co.uk and link to Zoopla.co.uk. Thank you.

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August 23, 2011 at 1:22 PM 1 comment

Property asking prices reduced to highest level in over a year

Bolton four bedroom family home reduced by 18.7%

Our latest analysis of current asking prices is showing that those selling continue to have to lower prices due to weak buyer demand. We’re also seeing the north-south divide continuing to widen – sellers in the north are being forced to reduce property asking prices by much more than their counterparts in the south. Northern towns and cities dominate the list of places with the highest average price reductions.

Sluggish economic growth has hit buyer confidence and tight-fisted lenders are currently making it impossible for swathes of would-be buyers to benefit from the price reductions.

The good news for those who can get mortgages, is that now is as good a time as there has been in over a year to bag a property bargain.

Key findings:

  • 2 in 5 properties on the market today have had price lowered at least once
  • Average price reduction by sellers is over £18,500, 7.1% off original price
  • North seeing more asking prices reduced and by higher % than in South

More current sellers have reduced the asking price of their home than at any time in the last year. Two in five (38.6%) of all properties currently for sale in Britain have had their asking prices reduced at least once since coming onto the market, up from 37% three months ago, and well ahead of the 32% one year ago.

Even properties over £1 million, where the market has been most resilient, have seen more asking price reductions. Of all £1 million+ properties on the market, 27% have had their price reduced at least once, up from 25% three months ago and significantly higher than the 22% one year ago.

Sellers in Bolton are suffering the most, having been forced to reduce the original asking price by 8.6% on average. Glasgow (8.2%) and Newcastle-upon-Tyne (8.2%) complete the top three, while other major northern cities like Liverpool are also in the top ten. Conversely, prices in the south-east have remained more immune to reductions where properties in Chelmsford (5.5%) have the lowest average discount and the list also includes other prominent south-east areas like London (6.3%) and Croydon (5.6%).

London has the lowest proportion of price-reduced homes in the UK (32.4%), serving to emphasise its detachment from the rest of the market. Meanwhile, in Stockport, nearly half (47.8%) of all properties for sale have been reduced in price since coming onto the market, closely followed by Huddersfield (46.3%) and Chesterfield (45.8%).

So, if you’re currently researching the market and looking to buy, make sure you use our unique feature allowing you to hunt for bargains by sorting properties for sale on Zoopla by those that have been most-reduced in price.

Here’s some more info on our most-reduced in price feature.

Zoopla.co.uk list of 50 key British cities/towns with property price reductions

Areas with Highest Level of Discounted Homes on Market

Rank Area % of Homes on Market Reduced Av. Price Reduction (%) Avg. Price Reduction (£)

1

Stockport

47.80%

-7.33%

-£15,737

2

Huddersfield

46.26%

-7.95%

-£12,910

3

Chesterfield

45.83%

-6.91%

-£10,657

4

Doncaster

45.02%

-7.91%

-£13,313

5

Wigan

45.01%

-7.56%

-£10,617

6

Norwich

44.68%

-6.59%

-£15,164

7

Derby

44.67%

-6.77%

-£11,643

8

Ipswich

44.66%

-6.98%

-£13,077

9

Bradford

44.02%

-7.47%

-£11,548

10

Lincoln

43.98%

-6.59%

-£12,836

Source: Zoopla.co.uk (August 2011)

Areas with Highest Average Asking Price Reductions

Rank Area % of Homes on Market Reduced Av. Price Reduction (%) Avg. Price Reduction (£)

1

Bolton

-8.59%

-£12,418

35.21%

2

Glasgow

-8.24%

-£11,255

39.11%

3

Newcastle

-8.18%

-£21,090

39.56%

4

Liverpool

-8.12%

-£13,285

39.45%

5

Rotherham

-8.11%

-£12,002

43.79%

6

Huddersfield

-7.95%

-£12,910

46.26%

7

Doncaster

-7.91%

-£13,313

45.02%

8

Ashford

-7.85%

-£19,381

41.27%

9

Maidstone

-7.84%

-£17,960

42.62%

10

Warrington

-7.75%

-£15,671

41.57%

Source: Zoopla.co.uk (August 2011)

Areas with Lowest Level of Discounted Homes on Market

Rank Area % of Homes on Market Reduced Av. Price Reduction (%) Avg. Price Reduction (£)

1

London

32.39%

-6.29%

-£37,159

2

Bolton

35.21%

-8.59%

-£12,418

3

York

35.71%

-5.92%

-£16,505

4

Peterborough

35.96%

-6.95%

-£12,359

5

Bristol

35.99%

-6.32%

-£14,570

6

Milton Keynes

36.04%

-7.33%

-£14,840

7

Hull

37.20%

-7.50%

-£8,642

8

Croydon

37.21%

-5.58%

-£13,496

9

Bedford

37.74%

-5.89%

-£15,151

10

Manchester

38.07%

-7.74%

-£12,543

Source: Zoopla.co.uk (August 2011)

Areas with Lowest Average Asking Price Reductions

Rank Area % of Homes on Market Reduced Av. Price Reduction (%) Avg. Price Reduction (£)

1

Chelmsford

-5.55%

-£17,754

41.60%

2

Croydon

-5.58%

-£13,496

37.21%

3

Swindon

-5.72%

-£11,547

40.36%

4

Bedford

-5.89%

-£15,151

37.74%

5

York

-5.92%

-£16,505

35.71%

6

Luton

-5.92%

-£11,894

40.81%

7

Northampton

-6.09%

-£11,547

41.91%

8

Cardiff

-6.13%

-£16,208

39.57%

9

Plymouth

-6.20%

-£11,068

42.99%

10

London

-6.29%

-£37,159

32.39%

Source: Zoopla.co.uk (August 2011)

As always, please feel free to share and use this information, all we ask is that you credit the source as Zoopla.co.uk and link to Zoopla.co.uk. Thank you.

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August 16, 2011 at 9:23 AM 3 comments

Zoopla launch heatmaps of UK property values

Heatmap of UK property values

We’ve just launched a very exciting new and unique way to look at UK property values on Zoopla.co.uk.

Welcome to our property heatmaps which show the average current property value of homes across the UK in a clear and easy to visualise format. The new heatmaps can be found on all maps across the Zoopla website and can be viewed at varying zoom levels down to individual postcodes.

In addition to the new heatmaps on the property market overview pages, we have also added a variety of other valuable local property information that provides an essential research tool for potential house hunters. This data is located on the ‘market overview’ pages of  Zoopla.co.uk. These newly launched stats include (for any geographic area):

  • the number of properties on the market
  • average asking prices – property for sale and to rent
  • the average size of properties in the area
  • the average price per square foot

We feel that the addition of heatmaps to our site allows our users to easily visualise the relative property values in any area of the country. Together with the unique market data we are now making available, this is all part of our mission to empower our users with the information they need to make the right property decisions and to become the most useful property resource in the UK.

So, if you like them why not click the buttons at the bottom of the post or leave a comment and let us know what you think.

How the heatmaps work

To generate our heatmaps, we use our current value estimates to generate a color gradient overlay. In this color overlay, different colors correspond to the different average property values in each geographic area. Higher value areas tend towards red, and lower value areas tend towards blue. The value scale is dynamic and relative: Red in one locality may not have the same value as red in another locality, but on any given map, red is always higher value than blue. By making the scale dynamic, we make it easier to see the variation that exists within any locality. If we didn’t do this, West London would be red, and the rest of the country subtle shades of blue – clearly not very useful! To determine which colours correspond to which values, you can consult the value pin markers displayed on the map. The value pins show the average value for that specific location, and contain links to the market overview pages for those specific localities.

Heatmap of London property values

London Heatmap (click image to zoom)

Heatmap of Glasgow property values

Glasgow Heatmap (click to zoom)

Heatmap of Manchester property values

Manchester Heatmap (click to zoom)

Heatmap of Birmingham property values

Birmingham heatmap (click to zoom)

Heatmap of Bristol property values

Bristol Heatmap (click to zoom)

Heatmap of Nottingham property values

Nottingham Heatmap (click to zoom)

Heatmap of Liverpool property values

Liverpool Heatmap (click to zoom)

Heatmap of Leeds property values

Leeds Heatmap (click to zoom)

Heatmap of Sheffield property values

Sheffield Heatmap (click to zoom)

Heatmap of Edinburgh property values

Edinburgh Heatmap (click to zoom)

Heatmap of Cardiff property values

Cardiff Heatmap (click to zoom)

As always, please feel free to share and use this information, all we ask is that you credit the source as Zoopla.co.uk and link to Zoopla.co.uk. Thank you.

Follow Zoopla on Twitter

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July 29, 2011 at 9:18 AM 5 comments

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