Posts filed under ‘Zoopla advertising’
Here at Zoopla, we’re a competitive bunch, winning a host of accolades for running Britain’s leading property website.
And this week we applied our winning ways to making money for charity at our latest get together at the West Bromwich Albion football ground.
Zoopla is enjoying its second year sponsoring the Birmingham-based football club. During every match, we run a competition for ticket holders to win cash prizes if they successfully kick a ball through the door of a cardboard cut-out of a detached house. The kicks are taken at half time, in front of thousands of fans.
The same competition was run at the staff gathering on Wednesday – albeit on a smaller scale, in front of all of our 200 high-achieving individuals. But instead of taking the cash for ourselves, we donated it to charity. A goal was rewarded with £50 cash, producing a total of £700.
We’re delighted to be supporting the Albion Foundation and a host of other local charities. The Albion Foundation does outstanding work in the local community as do the other charities we’ve chosen to support – and we recognise that these charities rely heavily on donations from businesses like ours.
Footage via YouTube from a Teambuilding Day which The Albion Foundation graciously provided for staff from Zoopla.
Next week (2nd September) sees the launch of our exciting new integrated multi-million pound marketing campaign. It’s the most comprehensive marketing campaign to date from us and dramatises a number of key features of the Zoopla website that provide users with the tools and information to help them make ‘smarter’ property decisions.
The TV-led campaign brings to life the experience of searching for property on Zoopla and shows the wide range of useful local information and data available such as proximity to transport links, school performance stats and local area ratings, all of which we have included in order to help home hunters find their ideal home.
And, it’s not just a national TV campaign, but for the first time we’ve extended beyond the small screen and radio. The new campaign will also include bus, tube and outdoor advertising as Zoopla looks to build on its already significant brand awareness across the UK.
This weekend we are launching our biggest ever advertising campaign with a brand new multi-million pound national TV, radio and print campaign. This follows the recent launch of our multi-year sponsorship of West Bromwich Albion football club, currently in an impressive fourth place in the Premier League after the first two weeks of the season!
The new TV and radio ads will be seen and heard throughout prime-time on a broad range of national TV channels and radio stations, with print ads running across various national newspapers. The campaign, dubbed ‘Talking Houses’ features three animated houses in three different adverts discussing the property market and the benefits of Zoopla.
Giving life to the houses are the voices of well-known British actors Jim Broadbent (Bridget Jones’ Diary, Harry Potter), Doon Mackichan (Smack the Pony) and can you recognise the third voice…with property market expert Phil Spencer’s voice at the end of each ad.
We hope you like them. Let us know what you think in the comments box below or find us here: