Posts filed under ‘Zoopla advertising’
Zoopla launches its biggest marketing campaign yet
This weekend we are launching our biggest ever advertising campaign with a brand new multi-million pound national TV, radio and print campaign. This follows the recent launch of our multi-year sponsorship of West Bromwich Albion football club, currently in an impressive fourth place in the Premier League after the first two weeks of the season!
The new TV and radio ads will be seen and heard throughout prime-time on a broad range of national TV channels and radio stations, with print ads running across various national newspapers. The campaign, dubbed ‘Talking Houses’ features three animated houses in three different adverts discussing the property market and the benefits of Zoopla.
Giving life to the houses are the voices of well-known British actors Jim Broadbent (Bridget Jones’ Diary, Harry Potter), Doon Mackichan (Smack the Pony) and can you recognise the third voice…with property market expert Phil Spencer’s voice at the end of each ad.
We hope you like them. Let us know what you think in the comments box below or find us here:
Dream start to Zoopla sponsorship of West Brom
The sponsorship of Premiership club West Bromwich Albion by Zoopla.co.uk kicked off in spectacular fashion on Saturday when ‘the Baggies’ comprehensively defeated Liverpool at their Hawthorns stadium by three goals to nil.
A near capacity crowd of 26,000 watched Steve Clarke’s team get their season off to an ideal start as Zoltan Gera, Peter Odemwingie and Romelu Lukaku scored while wearing this season’s new Zoopla-emblazoned strip and surrounded by Zoopla’s distinctive purple hoardings.
West Bromwich Albion fans celebrate one of the three goals scored against Liverpool at Saturday’s match at the Hawthorns.
The sponsorship deal, which runs until at least the 2014/15 season, also includes Zoopla logos on official club merchandise, across its website, on match tickets and programmes and of course on interview backdrops for post-match TV interviews.
West Bromwich Albion defender Jonas Olsson wearing this season’s strip.
But as well as being the principal sponsor of the club, much more was on offer during the Liverpool game.
At half time three Baggies fans kicked for a chance to win either £1,000 or a house if they could place a ball through one of three openings in the Zoopla Halftime House while former team player and now youth coach Darren Moore (pictured, below) also had a go. To register to have a go in this challenge at each home game, visit the Zoopla Halftime House Challenge page.
Former West Brom player Darren Moore tries the Zoopla Half Time House Challenge during the Liverpool game on Saturday.
Also, Zoopla announced it is supporting the Albion Foundation, a charitable trust set up to work with West Bromwich Albion to help regenerate the local community through sporting, educational and health initiatives and activities.
Zoopla has pledged £50,000 to the foundation over the next two years as well as additional donations each game depending on the team’s performance via Zoopla Golden Goals.
This was launched at the Liverpool game too. Every time the team scores at home or away Zoopla will donate and additional £1,000 split half with the foundation and half with five key local charities. For starters, on Saturday, £3,000 was raised when the team scored its clutch of goals.
Zoopla to sponsor Premier League club West Bromwich Albion
We are delighted to announce that we have signed a long-term partnership as the principal sponsor of Premier League football club, West Bromwich Albion. The sponsorship deal will take effect from June 1st will run until at least the 2014/2015 season.
The deal, which marks a new phase of brand activity for Zoopla, following its highly successful national TV campaigns, will see Zoopla branding take pride of place on the shirts of the Albion players, throughout the Hawthorns stadium, on official club merchandise, across the club’s website, on match tickets/programmes and on the interview backdrops featured on Sky and BBC football coverage.
Having recently played their last match of the season, the Baggies finished in 10th place this year, their highest ever finish in the Barclays Premier League.
This latest deal confirms Zoopla’s commitment to becoming the UK’s best known online property brand. With only twenty teams in the Premier League, Zoopla joins an elite group of brands including Aviva, Emirates, Samsung and Standard Chartered in securing the principal sponsorship of one of these top class football clubs.
Alex Chesterman, Founder & CEO of Zoopla said: “We are very excited to be partnering with West Bromwich Albion, a family club with a rich heritage and some of the best fans in football. This deal will help raise our brand awareness and reach a huge audience and is a further step in our mission to make Zoopla a household name, synonymous with online property search and research. Our agent members will benefit greatly from the national brand exposure of this partnership as we further cement our position as their most valued marketing partner. We are looking forward to working closely with West Bromwich Albion to ensure that this is a highly beneficial relationship for both parties.”
Mark Jenkins, Chief Executive of West Bromwich Albion Football Club said, “We are delighted to welcome Zoopla as our new principal club sponsor, in what represents the most comprehensive sponsorship deal in the club’s history. We have been impressed by the approach that Zoopla have taken to supporting the club, are confident that they will be a great partner for us and are looking forward to building a strong working relationship with them.”
Adrian Wright, Sales & Marketing Director of West Bromwich Albion Football Club said, “Becoming the club’s main sponsor will help Zoopla extend its reach and audience significantly. Despite having been around for only 4 years, Zoopla.co.uk has become a leading player in the online property sector and one of the UK’s most-visited websites. We have found a fantastic partner in Zoopla and are excited about working with the Zoopla team to help achieve their brand and business objectives over the coming years.”
Zoopla paints the town purple…with taxis…
Zoopla branded cab on the streets of London
We’ve decided to paint the town purple and have launched hundreds of Zoopla-branded cabs onto the streets of London.
Our branded London taxis, part of a multi-channel marketing campaign from Zoopla which also includes national TV (see below), print and radio, follow the campaign’s ‘smarter property search’ theme with each cab uniquely branded with different property data for various areas of the capital, giving Londoners the information they need to make better-informed property decisions.
Let us know if you spot one or take a ride in a Zoopla cab!
Here’s our latest TV campaign, in case you’ve not yet seen it:
