Posts filed under ‘Television’
Zoopla returns to the small screen this week with an updated version of its popular ‘Smarter’ advertising campaign.
The campaign targets mobile users, encouraging them to download the free Zoopla app and search for property on the move.
It is also aimed at maintaining Zoopla’s brand awareness, which is already near an impressive 80 per cent among British adults.
The new TV campaign runs alongside the ongoing outdoor poster advertising, which has been running for the last six months.
The advert showcases the wide range of useful local information and data available such as proximity to transport links, school performance stats and local area ratings, all of which help users find their ideal home.
The TV campaign will run across national channels, including on Sky Atlantic, More 4 and Fox.
Alex Chesterman, chief executive of Zoopla, said: “We are delighted to be back on TV during what is traditionally one of the busiest periods for the property market. Our latest TV campaign, with an emphasis on mobile, is designed to further increase traffic to Zoopla and deliver even more enquiries and exposure for our agent and developer members.”
This weekend we are launching our biggest ever advertising campaign with a brand new multi-million pound national TV, radio and print campaign. This follows the recent launch of our multi-year sponsorship of West Bromwich Albion football club, currently in an impressive fourth place in the Premier League after the first two weeks of the season!
The new TV and radio ads will be seen and heard throughout prime-time on a broad range of national TV channels and radio stations, with print ads running across various national newspapers. The campaign, dubbed ‘Talking Houses’ features three animated houses in three different adverts discussing the property market and the benefits of Zoopla.
Giving life to the houses are the voices of well-known British actors Jim Broadbent (Bridget Jones’ Diary, Harry Potter), Doon Mackichan (Smack the Pony) and can you recognise the third voice…with property market expert Phil Spencer’s voice at the end of each ad.
We hope you like them. Let us know what you think in the comments box below or find us here:
From tomorrow, we’ll be back on your TV with two updated adverts (see below).
Our latest campaign, will include both TV and print advertising, will follow the theme of previous campaigns and highlight our market-leading property mobile apps. The campaign will be the biggest to date by Zoopla.co.uk in terms of both marketing spend and exposure.
Zoopla.co.uk TV advert: “Smarter” September 2011
Zoopla.co.uk TV advert: “Kerching” September 2011
A little earlier this year we revealed that there may be much more to the name of the ‘street’ or ‘road’ or ‘avenue’ where you live than meets the eye…and that choosing wisely may have a significant impact on the value of your home.
Well, five months later and our research makes up one of the questions (as per above) on Channel 4’s: Million Pound Drop – the show where contestants are given their prize – £1 million – at the start of the show. All they have to do is keep it…
Not only was this the final episode in the second series, but it was the charity version featuring contestants Jimmy Carr and former Big Breakfast host and DJ Johnny Vaughan.
Here’s the link to the video (episode 9 on 13th November at 54.30mins in), we’ll leave it to you to find out what happened next…
We’ve had a lot of requests asking us to help identify who the actors are in our new TV advert, so here’s the who’s who…
If you haven’t yet seen the advert you can view it here.
First couple on the sofa:
Angela Sims (left) John Voce (right)
Mum and daughter couple in the conservatory:
Ellie Beaven (left) Jane Booker (right)
Couple in the kitchen:
Kitty Simpson (left) and Charlie Richmond (right)