Dream start to Zoopla sponsorship of West Brom

August 21, 2012 at 1:52 PM 4 comments

The sponsorship of Premiership club West Bromwich Albion by Zoopla.co.uk kicked off in spectacular fashion on Saturday when ‘the Baggies’ comprehensively defeated Liverpool at their Hawthorns stadium by three goals to nil.

A near capacity crowd of 26,000 watched Steve Clarke’s team get their season off to an ideal start as Zoltan Gera, Peter Odemwingie and Romelu Lukaku scored while wearing this season’s new Zoopla-emblazoned strip and surrounded by Zoopla’s distinctive purple hoardings.

West Bromwich Albion Zoopla

West Bromwich Albion fans celebrate one of the three goals scored against Liverpool at Saturday’s match at the Hawthorns.

The sponsorship deal, which runs until at least the 2014/15 season, also includes Zoopla logos on official club merchandise, across its website, on match tickets and programmes and of course on interview backdrops for post-match TV interviews.

Jonas Olsson West Bromwich Zoopla

West Bromwich Albion defender Jonas Olsson wearing this season’s strip.

But as well as being the principal sponsor of the club, much more was on offer during the Liverpool game.

At half time three Baggies fans kicked for a chance to win either £1,000 or a house if they could place a ball through one of three openings in the Zoopla Halftime House while former team player and now youth coach Darren Moore (pictured, below) also had a go. To register to have a go in this challenge at each home game, visit the Zoopla Halftime House Challenge page.

Darren Moore West Bromwich Albion Zoopla

Former West Brom player Darren Moore tries the Zoopla Half Time House Challenge during the Liverpool game on Saturday.

Also, Zoopla announced it is supporting the Albion Foundation, a charitable trust set up to work with West Bromwich Albion to help regenerate the local community through sporting, educational and health initiatives and activities.

Zoopla has pledged £50,000 to the foundation over the next two years as well as additional donations each game depending on the team’s performance via Zoopla Golden Goals.

This was launched at the Liverpool game too. Every time the team scores at home or away Zoopla will donate and additional £1,000 split half with the foundation and half with five key local charities. For starters, on Saturday, £3,000 was raised when the team scored its clutch of goals.

Entry filed under: Competition, West Bromwich Albion, Zoopla advertising. Tags: , .

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4 Comments Add your own

  • 1. Rob Whittington  |  August 22, 2012 at 10:06 AM

    As a Baggies fan, I’m delighted to welcome Zoopla as our sponsor. I wish you well it looks like a great fit to me. You seem commited to make the sposorship work and in West Brom you have a great partner. Although a deeply rooted family club we are much admired these days for our shrewd business sense and ambition.

    Reply
  • 2. Happy Baggie  |  August 22, 2012 at 1:03 PM

    Hey Zoopla,
    Welcome to the party…Boing! Boing!

    Reply
  • 3. Rob Johnson  |  August 22, 2012 at 2:10 PM

    Great to have you on board Zoopla… It’s gonna be a great season so brilliant timing for you guys Good luck with evrything..Looking forward to have ago at the half time challenge. Please call me!

    Reply
  • 4. joe parfrey  |  November 20, 2012 at 5:27 PM

    Congratulations to the team and your awesome sponsors. Easily the best sponsors we have had ever, now the baggies are at last being taken as a quality team. This can only be good for both parties, so well done to both of you.

    Joe Parfrey,
    A suporter for 72 years!

    Reply

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