Top 50 areas with highest proportion of asking price reductions

May 15, 2012 at 3:00 PM 1 comment

Reduced by 12.5% – 4 bedroom barn conversion for sale in Hereford

Our latest property asking price reduction research reveals that, despite some of the recent gloom in the housing market, the number of properties for sale in Britain that have been reduced in price since coming onto the market has actually fallen over the last three months. The average asking price discount has also fallen, despite the changes to stamp duty land tax (SDLT) in March.

One third (34%) of properties currently for sale have been reduced in price since first coming onto the market – down from 37% in February. The average discount on the original asking price has fallen by more than £500 over the same period. Average asking price reductions now stand at £19,012 (7.5%).

The drop in proportion and size of asking price discounts has emerged despite the re-introduction of stamp duty for first time buyers and the introduction of the 7% stamp duty tax on properties sold at over £2m.

The total amount knocked off the original asking prices of all properties currently for sale across the country stands at £2.9 billion, with £1.3 billion in reductions in London alone.

Newcastle tops the list of places where the biggest discounts are currently being offered by sellers with average reductions of 11.1% (£22,151). Sellers in Liverpool have also made large concessions, knocking 9.2% (£14,031) off their original asking prices on average.

Rotherham has the highest proportion of discounted properties for sale with 43.9% of sellers having cut their asking prices at least once. Other areas with a high proportion of asking price reductions include Swansea (42.5%) and Barnsley (41.6%).

So, when looking for property for sale or property to rent on Zoopla, don’t forget we offer a unique facility that allows you to sort your property search results by those that have been most reduced in price, highlighting potential property bargains!

Top 50 Areas with Highest Proportion of Asking Price Reductions

Rank Location % of Homes on Market Reduced Avg. Price Reduction (%) Avg. Price Reduction (£)
1 Rotherham 43.9 8.6 £12,898
2 Swansea 42.51 8.32 £14,254
3 Barnsley 41.58 7.62 £10,238
4 Luton 41.3 6.33 £11,698
5 Croydon 40.62 7.8 £17,870
6 Warrington 40.59 7.53 £14,494
7 Wakefield 40.56 7.73 £14,507
8 Ipswich 40.16 6.2 £12,776
9 Romford 39.94 7.45 £21,917
10 Birmingham 39.93 7.76 £11,810
11 Oxford 39.37 6.54 £23,228
12 Leicester 38.94 7.44 £13,697
13 Colchester 38.77 7.08 £17,144
14 Chelmsford 38.67 6.83 £21,359
15 Northampton 38.67 6.15 £12,326
16 Bradford 38.13 8.3 £12,116
17 Doncaster 37.9 8.31 £14,119
18 Leeds 37.67 7.1 £13,418
19 Chesterfield 37.66 7.79 £12,581
20 Norwich 37.58 6.69 £15,146
21 Cardiff 37.49 6.82 £15,105
22 Glasgow 37.18 8.25 £12,110
23 Coventry 37.11 7.12 £13,072
24 Wigan 36.08 7.85 £12,273
25 Sheffield 35.67 6.97 £11,871
26 Bournemouth 35.63 7.44 £19,175
27 Poole 35.28 8.08 £29,597
28 Milton Keynes 35.17 6.15 £13,096
29 Plymouth 35.05 6.05 £11,267
30 Derby 34.79 6.28 £11,384
31 Bristol 34.72 6.11 £13,934
32 Wolverhampton 34.68 7.44 £11,056
33 Nottingham 34.64 7.35 £12,296
34 Liverpool 34.27 9.24 £14,031
35 Southampton 34.22 7.09 £15,982
36 Manchester 33.35 7.88 £13,013
37 Newcastle 33.11 11.11 £22,151
38 Hull 32.82 8.28 £9,453
39 Bolton 32.29 7.47 £13,015
40 Stockport 31.54 7.4 £17,512
41 Lincoln 30.44 7.14 £11,622
42 Mansfield 30.27 7.5 £10,004
43 London 30.11 7.17 £36,433
44 Stoke-on-Trent 29.62 7.69 £10,999
45 Preston 29.19 6.95 £13,862
46 Reading 28.34 5.86 £19,181
47 Sunderland 27.97 8.41 £12,247
48 York 27.61 6.12 £15,288
49 Peterborough 27.3 7.46 £13,857
50 Blackpool 26.71 7.28 £9,736

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Entry filed under: Asking Price Reductions. Tags: .

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1 Comment Add your own

  • 1. John  |  May 15, 2012 at 3:17 PM

    Not surprised. I wouldn’t live in any of them ! :-) Croydon is war torn, 3rd world appocolypse.

    Reply

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